You’ve got ideas. More than you can launch.
Ads, posts, product concepts. They all look good in the meeting. LeLoupe shows you which ones people actually feel something for, before you spend a cent on them.
Free during early access.
But which one will people actually love?
The meeting can’t agree.
Everyone has a favorite, and the loudest voice usually wins.
Friends say it’s all “nice”.
Polite isn’t the same as wanting it, buying it or remembering it.
Surveys make everyone a critic.
Ask for opinions and you get art direction, not a reaction.
Put them in front of the people who matter: yours.
Add your content, concepts or features and share one link with your customers, list or followers. It takes them a few minutes, with no account.
Marketing & advertising creative
→ Know which piece to put your budget behind.
Ads, social posts and campaign content, as images or video.
Product & concept ideas
→ Know which idea to build, and what people say they’d pay for it.
Concepts and directions, as images, video, screenshots or text.
Product features
→ Know which features are worth paying for, and which put people off.
A list of features, compared a few at a time.
They react. They don’t critique.
Nobody is asked to critique your work. They say how each one makes them feel and how strongly, pick the words that fit, say what they’d pay and choose a favorite.
“It’s clean. Maybe make the logo bigger?”
Calm, and not very much of it.
The strongest one comes into focus.
→ Back the one that works, not just the one people like.
A score for each one, and why: is it new, is it relevant, does it warm people to your brand, would they use you more?
→ Start your price from what people say they’d pay.
A price range for every idea, from what they’d happily pay to the most they’d pay to too expensive.
→ See whether the attention helps your brand or hurts it.
How strongly each one stirs people, split into positive and negative.
Be ready to let go of the favorite.
Sometimes the one everyone loved is the one people felt nothing for. Better to hear it from 30 customers than from a launch.
You bring the respondents. 30 shows the big differences; close calls need more. Past about 200, more rarely changes the answer.
You test fairly. Comparable pieces, at the same stage of finish.
The team loves the cinematic launch video. Customers feel almost nothing. The lo-fi testimonial gets the strongest reaction, and the budget.
Walk back in with an answer.
Back the winner.
Put the budget, or the build, behind the one that does its job.
Start the price from a range.
Begin from what people said they’d pay, not from a guess.
Protect the brand.
Cut the one that’s loud for the wrong reasons, before it runs.
The sample results are a real 2011 test of seven ads with 200 respondents. With 30, expect more calls to be close.
Decide on reactions, not debate.
Free during early access.