See what your users actually feel.

Ask people what they think of an ad or a concept and everyone becomes a creative director. They tell you what they’d change, which font they prefer, what their cousin would say. Opinions about creative work are easy to give and hard to use.

What moves people is how something makes them feel, and that shows up before they start critiquing. LeLoupe asks about that first: how each piece makes people feel and how strongly, the words they pick for it, whether it tells them anything new, whether it makes them more likely to use you, and which one they would choose when they have to choose. Then it lines the answers up so the strongest idea comes into focus.

• Product managers choosing between concepts, features or directions.
• Advertising and marketing creatives picking the execution that lands before it runs.
• UX and product designers testing prototypes and screens for the response they get.
• Small companies, solo founders and startups who can’t give user research a full-time role.

1. Build a test. Add your content, concepts or a list of options, and choose what you want to learn.
2. Share one link with your customers, your list or your followers. Taking the test needs no account and takes a few minutes.
3. Watch the results come in. Each piece is scored the same way, side by side, with plain words for how sure the results are.
4. Decide. See which idea people warm to, which puts them off, and what they say they’d pay.

See it on an example: the sample tests, with made-up brands and respondents.

It isn’t a feedback tool. Nobody is asked to critique your work. It isn’t a usability test: it measures response, not whether people can complete a task. And it doesn’t find respondents for you: you bring the people who matter to you, which is what makes the results yours.

• Feeling first. Every piece opens with how it makes people feel, and how strongly.
• Claim only what the method backs. We don’t say a test predicts sales. Prices are what people say they’d pay: a range to start from, not a price tag.
• Say how sure the results are, in plain words. A winner is only named when one is clearly ahead, and close calls are called close.
• Show our working. How every score works is on the Methodology page, and every score is tested before a change ships.
• Your respondents, your data. We don’t sell it or use it to advertise. See Privacy.

LeLoupe’s questions are built on an established advertising copy test, a questionnaire run with seven ads and 200 respondents in two markets, kept to the same scales, and close to the same wording, so results stay comparable. Its pricing questions follow the approach in Monetizing Innovation (Ramanujam and Tacke): ask what people would pay, the most they’d pay, and the price that puts them off. The full method is on the Methodology page.

LeLoupe is free during early access. Questions, ideas or something not working? Write to us at info@leloupe.com.