| Effectiveness score | Feeling | Feeling intensity | Something new | Relevance | Brand appeal | Would use more | Brand recall | |
|---|---|---|---|---|---|---|---|---|
| 79.5Strong | 83.2 | 83.7 | 73.9 | 75.1 | 78.8 | 81.7 | 80.1 | |
| 68.1Strong | 69.9 | 69.5 | 63.2 | 68.7 | 66.3 | 70.0 | 68.8 | |
| 62.8Middling | 59.9 | 60.4 | 67.8 | 62.8 | 59.7 | 62.9 | 65.8 |
| Reaction score | Content · Annoyed | Excited · Bored | Relaxed · Frustrated | Curious · Indifferent | Calm · Uncomfortable | Inspired · Lukewarm | |
|---|---|---|---|---|
Strong, mostly positive | +58 | +68 | +54 | |
Moderate | +27 | +22 | +25 | |
Moderate | −4 | +2 | 0 |