Meal concepts from local restaurants

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Your strongest ideas

No single concept is the clear winner on all of positive reaction; these 3 hold the lead between them. Price range is too close to call with 150 respondents.

	Reaction score	Price range, one-time
Weeknight dinner kits from neighborhood chefs, ready in 20 minutes. Dinner kits	Moderate 12% negative · 42% positive 46% mild
Family soup and bread bundles, delivered every Sunday. Sunday soup bundles	Moderate 16% negative · 37% positive 47% mild
Build-your-own grain bowls from local restaurants. Grain bowls	Strong, mostly positive 2% negative · 74% positive 24% mild

Their first reaction

Clear winners: Grain bowls and Dinner kits. No clear loser. The other 4 got a mild or mixed reaction.

First impression score

Very negativeVery positive

AaGrain bowls

81.7

AaDinner kits

68.6

AaSunday soup bundles

66.2

AaOffice salad boxes

66.0

AaBakery bread box

65.8

AaMystery restaurant box

57.7

How they felt

Reactions leaned positive for all 6.

	Reaction score	Content · Annoyed \| Excited · Bored	Relaxed · Frustrated \| Curious · Indifferent	Calm · Uncomfortable \| Inspired · Lukewarm
AaGrain bowls	Strong, mostly positive	+74	+71	+72
AaDinner kits	Moderate	+26	+30	+32
AaSunday soup bundles	Moderate	+24	+15	+24
AaOffice salad boxes	Moderate	+19	+14	+21
AaBakery bread box	Moderate	+16	+26	+20
AaMystery restaurant box	Moderate	−4	+9	−3

What they’d pay, one-time

Mystery restaurant box drew the highest typical price people would accept, $27, one-time, though it’s too close to call; Bakery bread box the lowest, $7.

LeLoupe

Meal concepts from local restaurants

Your strongest ideas

Their first reaction

How they felt

What’s worth paying for

What they’d pay, one-time

LeLoupe

Meal concepts from local restaurants

150 / 150 completed

Hide flagged respondents (4)

Your strongest ideas

No single concept is the clear winner on all of positive reaction; these 3 hold the lead between them. Price range is too close to call with 150 respondents.

	Reaction score	Price range, one-time
Weeknight dinner kits from neighborhood chefs, ready in 20 minutes. Dinner kits	Moderate 12% negative · 42% positive 46% mild
Family soup and bread bundles, delivered every Sunday. Sunday soup bundles	Moderate 16% negative · 37% positive 47% mild
Build-your-own grain bowls from local restaurants. Grain bowls	Strong, mostly positive 2% negative · 74% positive 24% mild

Their first reaction

Clear winners: Grain bowls and Dinner kits. No clear loser. The other 4 got a mild or mixed reaction.

First impression score

Very negativeVery positive

AaGrain bowls

81.7

AaDinner kits

68.6

AaSunday soup bundles

66.2

AaOffice salad boxes

66.0

AaBakery bread box

65.8

AaMystery restaurant box

57.7

How they felt

Reactions leaned positive for all 6.

	Reaction score	Content · Annoyed \| Excited · Bored	Relaxed · Frustrated \| Curious · Indifferent	Calm · Uncomfortable \| Inspired · Lukewarm
AaGrain bowls	Strong, mostly positive	+74	+71	+72
AaDinner kits	Moderate	+26	+30	+32
AaSunday soup bundles	Moderate	+24	+15	+24
AaOffice salad boxes	Moderate	+19	+14	+21
AaBakery bread box	Moderate	+16	+26	+20
AaMystery restaurant box	Moderate	−4	+9	−3

What they’d pay, one-time

Mystery restaurant box drew the highest typical price people would accept, $27, one-time, though it’s too close to call; Bakery bread box the lowest, $7.

What’s worth paying for

Leaders: “Build-your-own grain bowls from local restaurants.” and “Weeknight dinner kits from neighborhood chefs, ready in 20 minutes.”. Killers: “A monthly mystery box from a different restaurant each time.”.

		Worth paying for−100 leastaveragemost +100	Puts off	Would miss
AaBuild-your-own grain bowls from local restaurants.	Leader	+52	3%	41%
AaWeeknight dinner kits from neighborhood chefs, ready in 20 minutes.	Leader	+33	1%	35%
AaA Friday box of the bakery’s unsold bread, at half price.	Filler	-2	8%	19%
AaChilled salad boxes delivered to your office by noon.	Filler	-12	6%	15%
AaFamily soup and bread bundles, delivered every Sunday.	Filler	-18	6%	17%
AaA monthly mystery box from a different restaurant each time.	Killer	-53	32%	7%

Leaders are clearly more worth paying for than the average option. Fillers aren’t clearly above it. Killers put off 20% or more, clearly, whatever their score; a possible killer is at 20% but not clearly yet. Table stakes aren’t leaders or killers, but 50% or more would be disappointed not to get them, and clearly more than 40%: people expect them; a possible table stakes is at 50% but not clearly yet. The scores compare these options with each other, from what people say: a ranking to build and price from, not prices.

From what people say they’d pay: a range to start from, not a price tag.

Price check$, one-timeType a price to see, for each concept, the share who’d pay it and the share who call it prohibitive. It starts at the typical price people would accept and is drawn dashed across the chart.

$0$25$50$75$100$125

Price check
$16

$27willing

$37max

$67prohibitive

+1 above ↑

$25willing

$37max

$62.99prohibitive

$20willing

$30max

$53.50prohibitive

+1 above ↑

$16willing

$24max

$42prohibitive

$11willing

$16max

$29prohibitive

$7willing

$11max

$19prohibitive

A monthly mystery box from a different restaurant each time.Mystery restaurant box

Family soup and bread bundles, delivered every Sunday.Sunday soup bundles

Weeknight dinner kits from neighborhood chefs, ready in 20 minutes.Dinner kits

Build-your-own grain bowls from local restaurants.Grain bowls

Chilled salad boxes delivered to your office by noon.Office salad boxes

A Friday box of the bakery’s unsold bread, at half price.Bakery bread box

	Acceptable prices	Balance point	Best-revenue price	Premium over the others	What likely users would pay	At $16
AaMystery restaurant box	$15 – $50143 respondents	$24indifference $30.99	$2678% said they’d pay it	+49%more	—0 likely users	94% would pay · 1% call it prohibitive
AaSunday soup bundles	$14.99 – $48147 respondents	$23indifference $31	$29.9971% said they’d pay it	+40%more	—0 likely users	96% would pay · 0% call it prohibitive
AaDinner kits	$14 – $39148 respondents	$19.49indifference $24.99	$24.9972% said they’d pay it	+14%more	—0 likely users	93% would pay · 1% call it prohibitive
AaGrain bowls	$9.50 – $30145 respondents	$13.99indifference $19.99	$18.9971% said they’d pay it	−11%less	—0 likely users	80% would pay · 1% call it prohibitive
AaOffice salad boxes	$7 – $21148 respondents	$9.75indifference $14	$13.9968% said they’d pay it	−39%less	—0 likely users	53% would pay · 14% call it prohibitive
AaBakery bread box	$4.50 – $14146 respondents	$6.99indifference $9	$973% said they’d pay it	−58%less	—0 likely users	19% would pay · 38% call it prohibitive